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If anyone took my recent comments about Milt Rosenberg's show as an endorsement, I'm SO SORRY...

From wgnradio.com:
"Following a 6:05pm Cubs game (approximately 9:05pm) Extension 720 with Milt Rosenberg: After tonight’s game, Extension 720 has a special treat for listeners. Our old friend Bill Mellberg* (mimic extraordinaire) will be in-studio, along with his accompanist Kent Wehman, to perform some of his great impressions of presidents, politicos and other emminentos."

Emminentos?! I don't have a fucking PhD.

Recently, from Billboard:
"Few stations in America have the longevity of WGN. Yet like other, far younger old-line AMs, WGN faces a demographic challenge: More than half of its audience is over 65..."

That's right... more than half of WGN's audience is over 65. Not 65 and over... but OVER 65. Milt is apparently playing to this crowd with his "old friend" Bill Mellberg as a guest... with a montage of Walter Cronkite, Paul Harvey, David Brinkley, Ted Knight, Howard Cosell, William F. Buckley, Julia Child, Fred Rogers, Marlon Perkins, John Wayne, Edward G. Robinson, etc etc etc, as I type this. WTF?! Throw in some lame song parodies with 30-40 year old political themes, and you got yourself a show!

Fred Travalena is hipper than this guy. Where's Rich Little?!

(A plea to WGN management: Your audience is literally DYING. For gawd's sake, give Nick Digilio a daily shift!)

OK... to turn this post back to Getting the Led Out, has any sales genius at The Loop tried to sell an advertiser on this nightly segment? If I had a business, I'd sponsor it... as long as Byrd were the host.

*(Google "Bill Mellberg"... the top hit directs you to Milt's guests page from 2002. This guy is in high fucking demand!)